Music

 

 
 

01. Tenoverten — New York City, NY.

Created an original music composition for the rebranded launch of Tenoverten. The new identity was created around the concept of building blocks, a line of products meant to care for you at the most fundamental level — your hands and feet. In composing this piece, the goal was to create a world that is both elemental and serene. Strong and soft. A sonic foundation that added depth and lightness to the visual narrative.

 

 

02. Latitude Diamonds — Washington, DC.

Created a custom musical piece for the brand launch of Latitude Diamonds. Latitude is a revolutionary new venture from WD Lab Grown Diamonds, the pioneer in diamond growth technology, and longtime champion of sustainability. Latitude has set out to create a diverse, inclusive community and platform that fosters connection between people and planet. In working on this composition, we knew the piece needed to be grounding while allowing for a sense of freedom. Expansive, yet warm. We resolved with a piece that was able to highlight various moments of life's milestones — celebratory and soft.

 
 

 
 

03. KonMari — Los Angeles, CA.

Created playlists and soundtracks for company events and collaborations. These spanned from tidying consultant seminars to branded pop-ups to an upcoming collaboration with Shutterfly. Keeping the brand voice and visual tone in mind, expanding the audience of the tidying guru from author to a lifestyle brand at every touchpoint.

 
 
 

J. Rawson, 2020. ©